Binance Wallet Launches Pre-Access Campaigns for Pre-IPO Tokenized Exposure

Binance Wallet has introduced Pre-Access, a new feature that gives users tokenized exposure to companies before they list on public markets, the exchange’s wallet team announced on X on September 20.

The campaigns are hosted by decentralized exchange PancakeSwap and extend Binance’s push into tokenized equities, a category where its bStocks products have already surpassed $500 million in assets under management.

The move gives retail users a path to private companies that were previously accessible mainly to accredited investors and venture funds. What Pre-Access does Pre-Access offers what Binance describes as indirect tokenized exposure to companies that may go public.

Instead of holding shares directly, participants receive tokenized exposure through the PancakeSwap-hosted campaigns, with the underlying assets kept self-custodied in their own wallets.