DCENT Unveils New Brand Identity Eight Years After Its Launch, Expanding Beyond Digital Asset Storage

South Korea-based digital asset wallet company IoTrust, led by CEO Sangsu Baek, unveiled a new brand identity for DCENT on September 8, marking the first major rebranding since the brand was launched eight years ago.

As part of the rebranding, the English brand name has changed from “D’CENT” to “DCENT,” removing the apostrophe, while the Korean brand name remains unchanged. The new slogan, “Own your future.

At ease.”, reflects DCENT’s commitment to keeping ownership of digital assets in the hands of users while reducing the burden associated with storing and managing them. The new wordmark and signature color, “DCENT Lime,” visually represent this direction.

Beyond the Name: Expanding the Digital Asset Experience The rebranding goes beyond changes to the brand name and visual identity.