DeFi Platform Drops Consumer App, Pivots to Big Tech OTC Lending After 75% Revenue Crash

A DeFi lending platform that once brought in $80 million in revenue has quietly dismantled its consumer-facing app, cutting off retail users entirely, as its OTC lending desk to tech giants now holds $260 million in outstanding loans.

The pivot, detailed in the original report, reveals how some crypto-native companies are radically reorienting toward institutional demand after a brutal bear market erased retail exuberance.

The Bear Market Reckoning During the last cycle’s peak, the platform raked in $80 million from a user base that included retail borrowers and lenders.

As asset prices collapsed and on-chain activity dried up, those revenues cratered to just $20 million—a 75% drop that forced a full strategic rethink.