Florida Athletics Signs Ripple Deal to Put XRP Logo in The Swamp

Florida Athletics announced on September 4 that it has signed a multi-year partnership with Ripple, bringing XRP branding to Ben Hill Griffin Stadium, the venue widely known as The Swamp, beginning with the 2026 football season.

Under the agreement, the XRP logo will be prominently featured on the field, according to the university. University of Florida Director of Athletics Scott Stricklin framed the deal as an extension of the school’s technology-forward culture.

On-Field Branding and a Financial-Education Pledge The partnership is built around the XRP logo on the stadium field, alongside placement across digital properties and event signage.

Ripple will also fund financial and technology education for Florida student-athletes and the wider campus community, covering both traditional finance and digital assets.