Klaviyo acquires Elias Torres’ AI startup Agency; Torres returns as chief product officer

BitcoinWorld Klaviyo acquires Elias Torres’ AI startup Agency; Torres returns as chief product officer Klaviyo, the publicly traded e-commerce marketing automation platform, has agreed to acquire Agency, a three-year-old AI-powered customer success startup founded by serial entrepreneur Elias Torres, the companies announced today.

The financial terms of the deal were not disclosed.

As part of the acquisition, Torres will join Klaviyo as chief product officer (CPO), leading Agency’s 25-person team to accelerate the development of Klaviyo’s AI agents: Composer, which builds marketing campaigns, and Customer Agent, which handles post-sale support like returns and order tracking.

What does this acquisition mean for Klaviyo’s AI strategy? This acquisition directly strengthens Klaviyo’s AI capabilities by integrating Agency’s technology and talent.