Louisville Athletics Signs Ripple Deal to Put XRP Logo on Denny Crum Court

Louisville Athletics announced a multi-year partnership with Ripple on September 15, bringing XRP branding to the Cardinals’ basketball programs beginning this season.

Under the deal, detailed in the university’s official announcement, the XRP logo becomes a permanent fixture on Denny Crum Court while Ripple also funds financial and technology education for student-athletes.

Ripple describes XRP as an asset designed to move money around the world in seconds at a fraction of the cost of traditional banking, developed for fast and low-cost global payments.

XRP Branding Comes to Denny Crum Court The XRP logo will appear on the playing surface for every Louisville home game, while Coach Denny Crum’s iconic insignia remains a permanent fixture inside the three-point arc.