Michael Saylor Explains How to Invest Like a Billionaire, and Why Bitcoin Passes the Test

Michael Saylor says Bitcoin passes what he calls the Bernard Arnault test, a rule he uses to decide whether an asset deserves serious money.

The Strategy executive chairman posted the argument on Monday in a short video clip on X, urging followers to think like a billionaire before committing capital.

Saylor Puts Bitcoin Through the Bernard Arnault Test Bernard Arnault chairs LVMH Louis Vuitton Moët Hennessy, the luxury group behind Louis Vuitton, Sephora and Tiffany & Co. The company owns 75 fashion and cosmetics labels.

Forbes ranks Arnault 11th in the world with $142.3 billion. Saylor borrows the name as shorthand for buyers at the very top of the wealth ladder. His test turns on a single question about future demand. “Bitcoin passes the Bernard Arnault test.