MicroStrategy Drops $250 Bitcoin Jordans. But You Can’t Buy With Crypto

MicroStrategy has stamped its own branding on Nike Air Jordans, and the $250 Bitcoin Jordans now sit in its online store. Michael Saylor’s MicroStrategy treats merch as an extension of its Bitcoin pitch. Nike, meanwhile, has lost almost half its value in a year.

Bitcoin Jordans Land at $250 a Pair The listing describes a mid-top silhouette built on the original AJ1, with leather overlays and custom branding. MicroStrategy sells it as a custom build, not an official Nike collaboration.

The store carries 53 products, from $10 Bitcoin shoelaces to $250 Nike Dunks. Checkout, however, accepts only cards and wallets such as Apple Pay. Bitcoin itself buys nothing there. A company whose entire business is Bitcoin is not accepting crypto payments for its products.

Nike Bitcoin Jordans by MicroStrategy. Source: Strategy Store Regardless, MicroStrategy has benefited significantly from the latest Bitcoin bull run. MSTR stock went up 45% in a month, erasing all losses from the last 6 months.