MicroStrategy Puts Its Bitcoin Identity on a $250 Pair of Nike Jordans

In bizarre MicroStrategy Bitcoin news today, the BTC treasuries online store just listed a $250 Bitcoin-themed sneaker inspired by the Nike Air Jordan 1, with leather overlays, a mid-top silhouette, and custom branding that ties the shoe to the company’s Bitcoin identity.

Awkwardly, checkout on the Strategy store only accepts cards and digital wallets like Apple Pay. The obvious payment method missing is Bitcoin, which is nowhere to be seen.

NEW: Strategy has launched Bitcoin-themed Nike Air Jordans and Nike Dukes in the Strategy Store late this week. The mid-top sneakers feature premium leather overlays, the signature Air Jordan Wings logo, and custom branding alongside other #Bitcoin inspired merch.

pic.twitter.com/a1HyIuy0nc — Bitcoin.com News (@BitcoinNews) September 5, 2026 A company whose entire market identity runs on Bitcoin is selling that identity through a shoe, while routing the actual transaction through the same payment rails it claims to be disrupting.