Bitcoinmagazine Sep 20, 2026

Strategy CEO Phong Le: We Want to Be the JPMorgan of Bitcoin

Bitcoin Magazine Strategy CEO Phong Le: We Want to Be the JPMorgan of Bitcoin Strategy’s aspiration isn’t to be a Bitcoin holding company — it’s to be the JPMorgan of Bitcoin.

CEO Phong Le explains what that means in practice: creating products, making markets and providing liquidity for a digital asset economy he believes can eventually reach 8 billion people.

He walks through Strategy’s digital credit ecosystem, now roughly $15 billion, and why DeFi protocols building yield and tokenized products on top of STRC matter more than anything Strategy ships itself.

Le also addresses the MSCI index question and why the company is fighting exclusion on principle.

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