Strategy puts Bitcoin-themed, Air Jordan–inspired sneakers on sale for $250

BitcoinWorld Strategy puts Bitcoin-themed, Air Jordan–inspired sneakers on sale for $250 Strategy, the Nasdaq-listed Bitcoin treasury company formerly known as MicroStrategy, is selling Bitcoin-themed sneakers through its merch shop.

The pair is listed on the Strategy Store as Strategy Nike Air Jordans at $250. The silhouette follows the high-top Air Jordan 1 shape, with Strategy and Bitcoin branding on a custom colorway. The company has not published a full spec sheet on the featured collection page.

A second sneaker, Nike Dunks, is also listed at $250. That is a store drop, not a SNKRS drop. Jordan Brand’s September 2026 calendar is a separate schedule of official retros and collabs. Nothing on that calendar names Strategy.

Treating this pair as a Nike x Strategy “collab” overstates what the product page shows: corporate merch built on a Nike/Jordan silhouette.