Why a Famous Burger Chain Now Calls Itself a ‘Bitcoin Company’

Steak ‘n Shake says bitcoin payments have strengthened sales, reduced costs, and supported investment in food quality. Its strategy now extends beyond checkout to a bitcoin reserve and employee bonuses.

Why Steak ‘n Shake Now Calls Itself a Bitcoin Company A burger chain founded in 1934 has redefined itself around bitcoin, Steak ‘n Shake shared […]