X Launches Cashtag Trading With Coinbase, Kraken and Gemini

The social network X has begun rolling out a “Trade” option across its Cashtags feature in the United States, letting users route orders to outside brokerages and exchanges directly from an asset’s ticker page.

The company announced the Cashtag Partner Program on September 15, naming Interactive Brokers, Moomoo, Gemini, Kraken and Coinbase as its launch partners. X, formerly Twitter, has teased trading tools for more than a year without committing to a full rollout.

The move turns the platform’s stock and cryptocurrency ticker shortcuts into a distribution channel for regulated trading venues, its most direct step yet toward in-app investing.

How Cashtag Trading Works Cashtags are the dollar-prefixed ticker symbols — $BTC, $ETH and $TSLA among them — that X converts into links to a price chart and a feed of related posts.